DATRAN MEDIA CAREERS
Director of Search Marketing
Responsibilities
- Create, implement, track, analyze and optimize Paid Search campaigns across dozens of advertisers.
- Utilize successful bidding strategies and effective keyword management on pay-per-click search engines.
- Actively test and analyze keywords, copy and landing pages to increase ROI and drive incremental volume.
- Manage daily relationships with search engines, Datran advertisers and Partners.
- Provide detailed analysis of key metrics and program tracking techniques in order to increase overall search performance efficiency.
- Optimize web site content for maximum organic search results.
Skills:
- Works well with others.
- Knowledge of the Search landscape- paid search listing providers, tracking tools, bid management systems and keyword development tools.
- Experience managing marketing budgets and ROI optimization.
- Direct Marketing Enthusiast.
Requirements:
- Minimum of 3 years of SEM and SEO experience.
- Knowledge of the Search landscape- paid search listing providers, tracking tools, bid management systems and keyword development tools.
- Demonstrated ability to evaluate, structure, negotiate and close deals.
- Ability to work as part of a team, with a focus on achieving organizational, team and personal goals.
- Ability to prioritize workload and handle multiple assignments.
- Outstanding interpersonal, communication and presentation skills.
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"We have some of the smartest, most dedicated people in the business working together. I’ve had the opportunity to watch our employees grow – both professionally and personally. It is refreshing to work somewhere where everyone feels valued and excited to be at work." – Lorraine Forster, Human Resources Manager |
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