ANA Digital & Social Media Conference
July 14, 2011
New York, NY
The ANA Digital & Social Media Conference is a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer's daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue. Datran Media will be attending.
Casual Connect Conference
July 19-21, 2011
Seattle, WA
Casual Connect is the place to learn more about an industry which entertains 300 million people each month. Learn all about iPhone, Social, Android, Flash, Browser MMO and Download Games. StormPost will be attending.
EEC Email Marketing Forum
August 17, 2011
Moscone Center West, San Francisco, CA
Nicholas Einstein, vice president of deliverability and strategic services for Datran Media will head to the eec Email Marketing Forum in San Francisco to join a panel with Hunter Boyle, AWeber's Sr. Business Development Manager and Tine Steward, Lyris's SVP of Marketing to discuss integrating email into your multi-channel marketing strategy.
SES Conference and Expo
August 19, 2011
San Francisco Marriott, San Francisco, CA
Nicholas Einstein, vice president of deliverability and strategic services for Datran Media will join Kara Trivunovic, StrongMail's sr. director, strategic services at the SES Conference and Expo to lead a workshop on applicable tactics, best practices, and expert insights you can apply to your email programs tomorrow and in the future
Affiliate Summit East
August 21, 2011
Hilton, New York, NY
This three day conference includes an exhibit hall with affiliate merchants, vendors, and networks, as well as multiple tracks of educational sessions covering the latest trends and information from affiliate marketing experts. Datran Media is attending.
LeadsCon East
August 24-25, 2011
Hilton, New York, NY
LeadsCon is the pioneering conference and summit for the online lead generation and broader customer acquisition industry. LeadsCon East will also serve as a intellectual and physical gathering point for those with an interest in not just the tactics of online customer acquisition but gaining a better grasp of performance-based marketing. Datran Media will be attending.
Take the Guesswork Out of Social Media Marketing and Drive Results
Learn how to drive significantly higher ROI from your social channel
Online | 2:00pm est
Social media marketing can seem like a new, uncharted world for media buyers. However, much of the guesswork can be eliminated if media buyers keep the three building blocks of success in mind: Audience, Context and Price. As with any channel, if media buyers are unsure of their audience or context, they stand to take a lot of risk on the price, potentially paying a much higher cost-per-acquisition. Doing some homework on the front-end and leveraging insight from search and social listening channels can help media buyers determine the audience and context pieces of the puzzle, and ultimately drive significantly higher ROI from the social channel.
