COMPANY OVERVIEW Delivering Messages Where Customers & Brands Converge - The Inbox
Datran Media is a leader in performance-based inbox marketing and Web advertising strategy and solutions. Founded in 2001 and headquartered in New York City, Datran Media set forth to leverage advertising expertise and best-of-breed technology to help our clients connect with their customers in a more intelligent way. By combining the strengths of email marketing with cutting edge ad serving, Datran Media has created the same media opportunity with Inbox + Web advertising that was created for banner advertising by ad networks like Advertising.com. Datran Media is the only company with the tools to:
- Aggregate a critical mass of Inbox and Web inventory
- Open it to a marketplace
- Serve the advertising behaviorally, contextually and by "consumer state"
- Create the transparency and efficiency of an exchange so the marketplace scales and the consumer wins
In 2006, Datran Media increased its foothold on the email marketing industry with the acquisition of SKYLIST, a tier-one email service provider and deliverability leader. The integration of SKYLIST has enabled Datran Media to offer the most comprehensive suite of email marketing solutions in the world.
By 2007, Datran Media expanded its reach beyond email to open its online marketplace, EO.com, to all Web advertisers and publishers. The acquisition of Chintano, an online advertising technology company, enabled Datran Media to offer its unparalleled consumer reach across Inbox and Web media channels combined.
Our Team
Datran Media employs some of the most intelligent and passionate professionals in the industry. Our team understands today's unique marketing challenges and thrives on surpassing our clients' most arduous goals. Your success is our business. Our executive team members have held senior positions at such companies as Sony, Digital Impact, Experian, Traffix, Monster Worldwide, 24-7, Double-Click, Universal McCann and Acxiom. In Good Company
Datran Media is a long-standing member of the Internet Advertising Bureau (IAB) and the Direct Marketing Association (DMA), the recognized leading organizations in the online advertising and direct marketing industries. We are also a member of the Email Sender and Provider Coalition (ESPC), the Authentication and Online Trust Alliance, the International Association of Privacy Professionals (IAPP), and the Email Experience Council (EEC), four self-governing bodies of marketing corporations dedicated to maintaining and promoting best business practices throughout the industry. Locally, Datran Media is a proud member of the Direct Marketing Club of New York (DMCNY).
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