Aperture Selected by AlwaysOn as an OnMedia Top 100 Winner

Datran Media, an industry-leading digital marketing technology company, today announced that its Aperture audience measurement platform is an AlwaysOn OnMedia Top 100 Winner. Inclusion in the OnMedia 100 signifies industry leadership and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Aperture was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Selected as an OnMedia winner in the category of Web and media analytics and research, Aperture is a proprietary audience measurement technology platform that enables marketers to discover the verified demographic, lifestyle and buying information of audiences viewing digital campaigns. It allows marketers to more effectively reach and engage audiences using actionable intelligence and data. Aperture is a unique media platform that combines verified household-level data with online consumer behavior to accurately identify, reach and measure online audiences.

Aperture and the OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on February 1st, 2010, at the Mandarin Oriental Hotel in New York City. This executive event features CEO presentations and high-level discussions about technologies which create new opportunities in the marketing, branding, advertising, and public relations industries.

"Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike."

The OnMedia 100 winners were selected from among hundreds of technology companies nominated by investors, bankers, journalists and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2009 list.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn Web site at: http://alwayson.goingon.com/permalink/post/34216

"We are thrilled to be included in this year's AlwaysOn OnMedia Top 100," said Patrick Vogt, chairman and CEO of Datran Media. "We are committed to providing superior, cutting-edge solutions to help our clients achieve their advertising and marketing goals, and it is an honor to be recognized for technology innovations that move the market forward."