Top Independent Research Firm Cites Datran Media’s Targeted Display and Email Services in Recent Trends Report

NEW YORK, NY--(Marketwire) – January 20, 2009 - Datran Media, an industry-leading digital marketing technology company, today announced the company’s inclusion in the January 9, 2009 report from Forrester Research, Inc., "Trends 2009: Insurance eBusiness and Channel Strategy." In the report, Forrester describes trends for navigating the recession and making clients happy.

According to the report, "eBusiness executives responsible for digital marketing can improve audience measurement and campaign conversion with better data." Datran Media's work with a global life insurance company was described as one the 2009 trends by helping their clients to "execute smarter digital marketing."

Specifically, "Datran Media helped the insurer track audience measurement across every state of the sales cycle. The insurer and Datran Media leveraged verified household customer information to improve targeting of display ads and email campaigns. The campaign generated a return on investment that is six times higher than non-targeted display ad campaigns.

Scott Knoll, SVP and GM of the Aperture product group states, "We are honored that Forrester Research referenced the way Datran Media’s Aperture solution is being employed by one of our insurance category clients as part of their Trends 2009 Report. Since Aperture's launch, brands across many categories and agency partners including RAPP and Razorfish have supported our efforts. As we and our partners continue to prove, targeted online advertising of this precise nature outperforms other forms of traditional and online advertising by an enormous degree."

To inform the Trends report, Forrester interviewed eBusiness and channel strategy executives at insurance companies in North America and Europe and their agency partners. These interviews, along with their ongoing analysis of consumer data and discussions with insurance executives, form the basis of their analysis of trends.

For more information about Aperture or to speak to a member of the team, please visit www.datranmedia.com/aperture or call Lindsay O'Neill at 212-706-4812.