Datran Media Executives Hit the Road for National Speaking Engagements at AlwaysOn OnMedia, iMedia Brand Summit, the Email Evolution Conference and the Jefferies Internet and Technology Conference

NEW YORK, NY--(Marketwire - January 29, 2009) - Today, Datran Media, an industry-leading digital marketing technology company, announced a robust February 2009 speaking calendar that will take its executives from New York, to Florida, to Arizona and back again. Beginning on February 3, Chief Revenue Officer Sean O'Neal will speak at the Digital Media Measurement and Pricing Summit. He will present at the AlwaysOn OnMedia conference the following day. The next week, Mr. O'Neal will speak again at the iMedia Connection Brand Summit as well as the DMA's EEC Email Evolution Conference, where Datran Media Executive Vice President, Dave Hendricks, will also speak on a separate panel. On February 25, Datran Media Chief Executive Officer and Chairman of the Board, Patrick Vogt, will end the company's monthly speaking commitments with a presentation at the Jefferies Internet and Technology Conference.

On day one of the Digital Media Measurement and Pricing Summit, at the Crowne Plaza in New York City on February 3, O'Neal will lead a panel focused on how marketers can develop the optimal marketing mix to maximize their advertising dollars. Panelists include Jim Dravillas, senior partner and director of analytics at Neo@Ogilvy, Srishti Gupta, senior partner of insights and analytics for Beyond Interaction, and Keith Camoosa, director of cross media research for InsightExpress. Attendees will learn how digital media is becoming an increasing part of the media buy as well as new approaches to deliver peak ROI for their total ad spend.

On February 4 at the Ritz Carlton in New York City, O'Neal will join other leading C-suite presenters from across the media industry as they share their visions with over 800 attendees at the AlwaysOn OnMedia conference. In addition to Mr. O'Neal, this year's AlwaysOn OnMedia speaking roster includes chief decision makers from top agencies and digital media technology companies including McCann Worldgroup, Ogilvy & Mather, Omniture, Platform-A, Razorfish and the Barack Obama Presidential Campaign.

February 10, O'Neal will lead a master's class on multi-channel integration at the iMedia Connection Brand Summit in Coconut Point, FL. The Brand Summit has been focused on bringing together brand marketing executives with peers and solution providers to share ideas and tackle hard issues surrounding the integration and application of interactive media in their overall marketing mix for over 8 years. Over 150 brands are scheduled to attend the summit.

On February 11, the DMA's EEC Email Evolution Conference keynote will feature Dave Hendricks in "The Great Email Debate" alongside executives from Blue Sky Factory, Goodmail Systems, Email Data Source, the Email Advisor and Bronto Software. Moderated by Jeanniey Mullen, CMO and global EVP of Zinio, panelists will debate several of the key issues that divide email marketers, including single versus double opt-in, pre-checked versus unchecked boxes and keeping versus cutting inactive recipients. Attendees will hear evidence, viewpoints and testimonials from all sides of the issues. At 3:30 p.m. the same afternoon, O'Neal will speak again, this time alongside Andy Goldman, VP and group planning director/solutions lead at RAPP, on a panel titled, "Emarketing in the ConsumerScape: Igniting Customer Passion with Your Data."

Closing out a busy February, Datran Media's CEO, Patrick Vogt, will speak at the prestigious fifth annual Internet and Media Conference, hosted by the Jefferies. This year's event will be focused on the economy and how Internet and traditional media is responding to and coping with new challenges.

For more information on these and other upcoming Datran Media events, visit: http://corporate.datranmedia.com/events.php.