Datran Media Privacy Officer to Discuss Affiliate Marketing Best Practices

Quinn Jalli to present "Responsible Affiliate Marketing: How to Ensure Your Third-Parties are Meeting Privacy Obligations" at the IAPP Privacy Summit 07

New York (PRWeb) February 21, 2007 - Datran Media, a leading provider of performance-based email marketing solutions, announced that its Privacy Officer and VP of ISP Relations Quinn Jalli will speak at the IAPP Privacy Summit 07 on March 8 at 4:00 p.m. ET. Jalli's presentation will focus on responsible affiliate marketing and privacy obligations for third party marketers. The Summit will take place in Washington D.C., March 7-9, 2007.

Using affiliates can be dangerous and troublesome for marketers who do not understand the privacy obligations for third parties and the consequences of poor affiliate marketing practices. Breaches in consumer privacy from third parties can cause irreparable damage to the marketer's brand and reputation, not to mention significant financial penalties. Recent FTC and state Attorneys General settlements have exemplified the devastating effects of neglecting affiliate marketing responsibilities.

Affiliate marketers need to understand and embrace best practices and their responsibility to enforce privacy obligations through third parties. Jalli will educate attendees on the common affiliate pitfalls, how to avoid them and the tools and techniques needed to properly manage suppression lists, CAN-SPAM compliance, integration and more. Attendees will walk away with insight, helpful guidelines and a complete view of current compliance and privacy requirements of affiliate marketing.

Throughout his career, Jalli has played a key role in the formative process of CAN-SPAM, working with key members of Congress and the FTC on the law and its regulations. He has successfully represented Fortune 500 clients to the major ISPs and spearheaded high-impact efforts to establish industry-leading email deliverability rates.

With over 1000 attendees expected this year, the seventh annual IAPP Privacy Summit is the largest gathering of privacy professionals in the world, delivering the latest insights on international privacy laws, policies and standards. To learn more, or to register for the event, please visit http://www.privacysummit.org/index.htm.