Datran Media Executives to Discuss New Advertising Models, Monetization and Precise Audience Measurement Strategies at the AAAA and ARF Annual Conferences in March

NEW YORK, NY--(Marketwire - March 3, 2009) - Today, Datran Media, an industry-leading digital marketing technology company, announced that Jeff Stier, chief revenue officer for The Community Publishers, a subsidiary of Datran Media, and Scott Knoll, vice president and GM of the company's Aperture Product Group, will both speak to large national audiences at two key annual conferences this March. Mr. Stier is scheduled to speak at the American Association of Advertising Agencies' (AAAA) Annual Media Conference and Tradeshow in New Orleans. Mr. Knoll will speak at Re:think, the Advertising Research Foundation's (ARF) Annual Conference in New York City.

Held March 4-6, 2009 at the Hilton Riverside New Orleans, the AAAA's Annual Media Conference is one of the nation's largest advertising conferences with thousands of representatives from leading agencies and top brands attending. The event spans over two and a half days, providing thought-provoking presentations, panel discussions and breakout sessions focused on "The Consumer." In addition, leading media gurus and experts from the agency, media and advertiser sides of the marketing communications industry will gather to discuss the most exciting and challenging aspects of today's media landscape. On Wednesday, March 4, Stier will speak at 3:45 p.m. on a panel titled, "New Business Models and Monetization of Marketing Service Agency Ideas & Work." Tim Williams, founder of Ignition Consulting Group, will moderate. Other panelists include Candice Kersh, partner of Frankfurt Kurnit Klein & Selz; Patrick Sarkissian, founder and CEO of Sarkissian Mason; Bill Tucker, CEO of MediaVest USA; and Bryan Wiener, CEO of 360i. To view the full conference agenda, visit: http://www2.aaaa.org/events/media09/Pages/media09_agenda.aspx.

Held March 30 to April 1 at the Marriott Marquis in New York City, Re:think 2009, the ARF's 55th Annual Convention and Expo, is also focused on the consumer. This year, the show promises to provide the thousands of agency and brand marketers it attracts with a detailed lesson on how to connect with the human within the consumer. The three-day event will provide a more precise outlook on how to address today's challenges, from finding the customer's unprompted voice, to understanding the compassion needed to connect with stunned Americans during this economic crisis. Datran Media's Knoll is among the visionary speakers that will address these critical topics. Other presenters include Donna Goldfarb, VP of consumer and market insights for Unilever Americas; Stephen Kim, senior director of Microsoft branded experiences and entertainment for Microsoft Advertising; Michael Perman, senior director of consumer insights and consumer relations for Levi Strauss & Co.; Colleen Fahey Rush, EVP of Research for MTV Networks; David Verklin, CEO of Canoe Ventures; Susan Wagner, VP of global strategic insights for Johnson & Johnson Global Consumer Companies; and Alan Wurtzel, president of research and media development for NBC Universal.

On March 30 at 3:00 p.m., Knoll will moderate a Re:think panel titled, "Maximizing the Value of Your Digital Media Measurement Strategies." He will be joined by Theresa LaMontagne, senior vice president and director of data analytics and insights for Carat, Julie Coulton, senior vice president and director of digital media for Mullen, Andrew Goldman, vice president and group planning director/solutions lead for RAPP, and Ian Thomas, director of yield BI product management for Microsoft. During their discussion, Knoll and co-panelists will share their perspectives on the best ways for agencies and brands to measure, reach and engage online audiences, the virtues of each of today's current measurement solutions and ideas about the future of audience measurement. The panel will provide attendees with an opportunity to engage with the industry's most respected experts on this topic. To view the full conference agenda, visit: http://www.thearf.org/assets/rethink-09.

For more information on either speaking engagement or to set up an on-site briefing, please contact lana@datranmedia.com.