Datran Media Executives to Discuss Ad Measurement, Advanced Email Techniques and Last-Click Attribution at OMMA Global San Francisco

NEW YORK, NY -- 03/10/10 -- Datran Media, an industry-leading digital marketing technology company, today announced a strong speaking presence at the OMMA Global conference next week, March 17-18, in San Francisco. Datran Media executives Scott Knoll, SVP and GM of Aperture, Sean O'Neal, chief revenue officer, and Norm Page, regional VP of Aperture, will discuss the latest strategies for consumer brands and email marketers to drive revenue and value from digital channels. On March 17 at 12:15 p.m., Scott Knoll will speak alongside top consumer brands and agency executives on a panel titled, "Media Buyers: Measuring Purchase Data For Your CPG Clients." Knoll and panelists will discuss how CPG brands can best use data from companies like Neilsen, Comscore and Catalina Marketing to increase the effectiveness of their advertising efforts. Co-panelists include Doug Chavez, senior manager of digital marketing for Del Monte Foods; Corey Jeffery, VP of advertising solutions for Neilsen Online; Mike Parker, president of Tribal DDB USA; Alistair Sutcliffe, VP of CPG marketing solutions for Comscore; and Henry Wong, CEO of Adgregate Markets. Later in the day on March 17, at 2:45 p.m., Sean O'Neal will discuss how publishers can get more value from their email programs during the "Revenue to the Inbox" panel. Panelists will outline a range of approaches to email monetization from lead generation to embedded multimedia to advanced targeting techniques, such as behavioral analysis. O'Neal will speak alongside Jeff Lanctot, managing director of the advertiser and publisher solutions group for Microsoft; Matt Annerino, director of database marketing for Live Nation; Julie Rutherford, VP marketing and GM of newsletters for Beliefnet.com; and Joe Weir, GM of interactive for Belo. Finally, on March 18 at 12:15 p.m., Norm Page will speak on a panel titled, "The Last Click Standing...Or Not? (Buyers Beware)." The discussion will tackle the concept of last-click attribution, its inaccuracies in measuring online impact and alternative metrics for awareness and intent. Co-panelists include Marc Meyer, managing director for Persefon Ventures; Dan Eggleston, VP account management and insights for MMA; Young-Bean Song, senior director of Microsoft Advertising Institute for Microsoft; and Jim Sterne, president of Target Marketing of Santa Barbara. For more information on Datran Media's upcoming speaking engagements or to set up an on-site briefing, please contact lana@datranmedia.com. Read more: http://www.earthtimes.org/articles/show/datran-media-executives-to-discuss,1199230.shtml#ixzz0hmxtvSul