News & Press
Datran Media Recognized for Marketing Leadership by Top Analyst Firm, SIA, Society for New Communications Research and AOTA
NEW YORK, NY--(Marketwire - March 25, 2008 - Today, Datran Media announced that its StormPost offering has received high rankings in the large enterprise category of the 2008 JupiterResearch Email Marketing Buyer's Guide. Datran Media's EO.com (Exchange Online) has also won the Summit International Awards (SIA) Bleeding Edge Media Award in the Emerging Media Category. In addition, Datran Media executives Paul Benjou, vice president of strategic development, and Lana McGilvray, vice president of marketing, have moved into key roles at the Society for New Communications Research and the Authentication and Online Trust Alliance (AOTA).
In its 2008 Buyer's Guide, JupiterResearch points out that Datran Media's performance-based pricing and cutting-edge features make the company an industry leader in email marketing and web advertising solutions. According to the report, "Datran Media has continued to push the envelope of email marketing application features and deployment models by introducing performance-based pricing not only for acquisition-oriented mailings but also for promotional retention mailings."
The report goes on to highlight Datran Media's advanced features and how they make it easy for marketers and newsletter publishers to optimize ad inventory and the email channel. These features include mailing frequency caps, Inventory Manager and automated testing capabilities.
Clients of Datran Media include Microsoft, eDiets.com, eHarmony, Boston.com and Turner Broadcasting Systems, all of whom have publicly shown their support of Datran Media and its offerings. In regards to client services, the JupiterResearch report points out, "Datran Media's overall business continues to grow at a rapid rate, and it has demonstrated that such growth and scale have not diminished its account servicing capabilities."
JupiterResearch's annual email service provider (ESP) evaluation details the offerings of 32 vendors, basing their overall value, suitability, and breadth on the distinct needs of three types of marketers: full-service, small-/midsize-business and large-enterprise.
In close proximity to the publication of this year's JupiterResearch Buyer's Guide, the SIA has recognized Datran Media's first-of-its-kind EO.com for its innovation in technology and for establishing a universal platform for maximizing revenue from the inbox channel. When EO was initially launched, Datran Media partners AvenueA/Razorfish and clients including IAC/InterActiveCorp stepped out to publicly comment on the new industry breakthrough. Since then, EO continues to attract strong customer endorsements as well as media and analyst interest.
Benjou, a Madison Avenue pioneer who joined Datran Media in 2007 to spearhead its agency partnership initiative, has been named a Senior Fellow of the Society for New Communications Research. In the role, he joins the Society's existing group of business leaders, scholars, professional communicators, members of the media, futurists and technologists from around the globe. The Society's Fellows collaborate on original research and educational programs focused on the advanced study of emerging trends and developments in media and communications and their effect on business, professional communications, media and society.
"We are delighted that Paul has joined the Society for New Communications Research as a Fellow to lend us his expertise, and we are confident we will benefit greatly as a result of his participation," stated Jen McClure, executive director of the Society for New Communications Research.
McGilvray, now in her second year as vice president of marketing for Datran Media after a long tenure at SKYLIST (acquired by Datran Media in 2006), was elected as chair of AOTA's education and event committee. McGilvray has served in various roles at AOTA since its founding and continues to help the organization and others advocate cross-industry standards that promote the best interest of the Fortune 500 brands and leading online businesses the members collectively represent.
"Datran Media has been a strong partner to AOTA in its role as a steering committee member over the years. Lana will continue to serve a key role in assisting our organization in educating AOTA members and the industry at large about authentication and trust. On behalf of the AOTA board and steering committee, we appreciate her ongoing leadership and commitment to our mission," said Craig Spiezle, chairman of AOTA and director of Internet security for Microsoft Corp.
Datran Media President and Co-founder Matt Keiser shared, "We are delighted to have received this overwhelmingly positive recognition by JupiterResearch, SIA, the Society for New Communications Research and AOTA. Our clients have come to expect the best from Datran Media, and we strive to stay ahead of the curve so that they can achieve their business goals across email, display and social media channels. In fact, since the launch of EO.com and our participation in the 2008 Jupiter Research Buyer's Guide review process, we have already introduced another first-to-market Facebook application which allows marketers to extend the power and performance of inbox marketing to the social media channel."
