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Datran Media Chief Marketing Officer Sean O'Neal to Discuss Mergers and Acquisitions at the Red Herring CMO 2008
NEW YORK, NY--(Marketwire - February 04, 2008 - On Tuesday, February 5, Datran Media Chief Marketing Officer Sean O'Neal will provide his expert opinion on current merger and acquisition activity in the digital realm at the Red Herring CMO 2008 conference in San Diego, CA. O'Neal's session is titled "M&A - The Making of Conglomerates."
O'Neal is a brand marketing and multi-media expert with nearly two decades of experience championing revenue and marketing initiatives for major brands, including Sony. He has been at the helm of Datran Media's marketing efforts since the leading performance marketing company's early days. During his tenure, O'Neal has worked closely with its other chief executives, legal counsel and board on a variety of key investments as well as recent mergers and acquisitions.
Throughout the CMO panel, O'Neal and executives from InterActive Corp, Lowenstein Sandler PC and 24/7 Real Media will discuss the recent swarm of mergers, acquisitions and bids across the marketing industry, including AOL/Time Warner-Tacoda, WPP-24/7 Real Media, Google-DoubleClick, Microsoft-aQuantive and Microsoft-Yahoo among others. After recapping recent mergers and acquisitions into new converging technologies and analyzing the buying fever, the session will close with an overview of the effects of these unifications and an outlook into the future of fusions.
The Red Herring event will bring together 250 CMOs, senior marketing executives and industry experts from the technology and communications industries to discuss the best marketing plans, the most dismal failures and the next wave of tech-marketing.
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