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Datran Media and Forrester Research to Host Complimentary Webinar Series on Email Marketing Best Practices
Chief revenue officer of Datran Media, Sean O'Neal, and Forrester Research senior analyst Shar VanBoskirk will explore the current state of email marketing.
New York, NY (PRWEB) June 19, 2007 -- Datran Media, and Forrester Research are proud to co-present a complimentary two-part web seminar series on June 28-29, 2007. Chief revenue officer of Datran Media, Sean O'Neal, and Forrester Research senior analyst Shar VanBoskirk will explore the current state of email marketing. They plan to demonstrate why email is the most cost-effective channel in the marketing mix.
The first webinar in the series on Thursday, June 28, will highlight why email marketing matters more than ever, while Friday's session will explore developing user-centric email marketing programs. Through specific case studies, audience participants can expect to learn from real-life examples the benefits of integrating email as part of a multi-channel marketing strategy. Furthermore, they will gain new insights on ways consumer attitudes toward email have changed and how it has opened marketers up to entirely new media channels.
In order to take advantage of all that email has to offer, O'Neal and VanBoskirk will teach participants how to expand their marketing programs through a successful email campaign; Datran Media lists case studies of such campaigns on their website. Marketers are still mastering the medium of email marketing, and this webinar will give them the strategies and tactics they need to make sure their email programs map to their business goals and drive consumer value. Attendees will also learn what email pitfalls to avoid, why certain campaigns fail and how to prevent these common mistakes.
O'Neal will discuss how agencies and major brands are now buying email in the same fashion as they buy other media and share several case studies that detail how they are successfully maximizing revenue via the branding and acquisition channel. O'Neal will also present the results of Datran Media's award-winning NASCAR email campaign. This campaign promoted NASCAR.com's subscription-based product TrackPass Scanner. The outcome resulted in tens of thousands of free trials and a 72 percent increase in pre and post-race subscriptions. The free weekend email campaign continues to produce higher conversion rates than any other direct marketing campaign for the TrackPass Scanner.
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