NEW YORK, NY--(Marketwire - July 9, 2007) - NetMargin, a division of Datran Media, today announced the official launch of BrandShield, an email compliance dashboard and enforcement tool, that has been integrated into its leading affiliate marketing platform. NetMargin's BrandShield dashboard provides the compliance data that advertisers, publishers and list owners need to monitor and manage compliance, preventing potential delays and other mailing challenges that are associated with a decrease in brand equity and campaign performance. Datran Media soft launched BrandShield to its partners this past March at the Marketing Sherpa Summit in Miami. Today's official launch coincides with Affiliate Summit, where NetMargin will be on site to share information with its partners and the press

BrandShield integrates the privacy and CAN-SPAM compliance solutions from UnsubCentral and reputation monitoring services from LashBack across NetMargin's network. BrandShield automates suppression list management and secure exchange as it monitors email addresses for compliance and privacy abuse in real-time. This dual approach helps NetMargin's partners protect their brands, maximize the efficiency of their affiliate marketing programs and increase their return on investment.

According to Eric Castelli, chief technology officer for Lashback, "Although other affiliate marketing networks promote compliance, with BrandShield, NetMargin was the first to mandate and technically support it to this extent. It is my belief that others will now follow."

"One key advantage of BrandShield is its ability to immediately identify and resolve potential mail system issues before they have a negative effect on revenues or brand equity," said Quinn Jalli, chief privacy officer for Datran Media. "Addressing these challenges strengthens our media supply chain, builds partner loyalty and provides the actionable data we need to stay ahead of the game and make sure the NetMargin network is as efficient as possible."

"BrandShield provided us with the framework we needed to engage in third-party marketing. Working with an affiliate marketing provider that is committed to compliance was fundamental in earning our trust and business," said Todd Taylor, director of affiliate marketing for Tax Brain® who has been working with NetMargin since BrandShield soft launched this past March.

BrandShield also enables NetMargin's growing base of top advertisers and publishers to:

-- Automatically download suppression lists ad hoc via an UnsubCentral API, decreasing the likelihood of complaints.

-- Detect potential compliance issues early. This helps both advertising and affiliate partners to mitigate the risk of bandwidth, IP, domains and/or overall mailing challenges.

-- Eliminate advertisers' concerns about "paused" campaigns with automation of suppression list management from UnsubCentral.

-- Honor unsubscribes much sooner than the 10-day CAN-SPAM requirement so that affiliates can send more relevant mail, which increases response while reducing complaints.

-- Notify advertisers and affiliates when system errors occur related to suppression file management.

-- Notify advertisers whose suppression lists are being abused, or who may be unknowingly working with affiliates that are not conducting appropriate suppression list de-duping practices.

For press inquiries, please contact pr@datranmedia.com