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Datran Media CTO Joshua Baer to Speak Alongside Yahoo and Other Industry Leaders at Innotech Austin
Email Veteran to Help Attendees Understand Email Marketing 2.0
AUSTIN, TX--(Marketwire - October 08, 2007) - Datran Media today announced that its chief technology officer, Joshua Baer, will speak about the next phase of email marketing at the one-day Innotech event in Austin, TX, October 11, 2007. Innotech is the premiere annual conference for the region's business and technology executives, highlighting innovative development opportunities and the latest techniques for leveraging online channels.
Baer will kick off the event with "eMail Marketing 2.0" at 9:00 a.m. During his presentation, Baer will discuss how email marketing has evolved from an impersonal, list-based process to a more personal experience for both the marketer and the customers. Baer will provide tips on how to implement one-to-one marketing strategies into email campaigns, and attendees will learn from real-world examples how to upgrade to email marketing 2.0.
Baer brings over a decade of experience to the email marketing space, having founded one of the first email service providers, SKYLIST, and UnsubCentral, an email suppression and CAN-SPAM compliance leader. Mixing together expertise in technology and marketing, Datran Media's Baer has helped develop and improve email programs for major brands, and, in 2005, he created Deliverability.com, an online encyclopedia on email deliverability.
Baer has spoken at Innotech since its launch. This year, Allen Olivio, Vice President of Global Brand Marketing for Yahoo, Inc. will serve as keynote speaker. Chief marketing and technology executives from National Instruments, Ogilvy Public Relations Worldwide, Apogee Search, Freescale Semiconductor and the Editor at Large for Computerworld Magazine will also address the audience.
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