About Datran Media

Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals.

Headquarters

345 Hudson Street, 5th Floor
New York, NY 10014
Phone: 212.706.9781
Fax: 212.706.9758
www.datranmedia.com
email: info@datranmedia.com

Executive Team

Patrick Vogt, Chairman and Chief Executive Officer
Andrew Graf, Chief Operating Officer
Dennis Syracuse, Chief Marketing Officer
Steven Vine, Chief Privacy Officer

History

In 2001, Datran Media set forth to build a company dedicated towards leveraging the performance power of inbox marketing as a medium for connecting brands with relevant customers. By combining the fundamentals of performance marketing with cutting edge technology and industry leading experts, Datran Media initially created the most efficient marketplace for ad inventory by leveraging the first intelligent ad server for inbox + Web media.

Profitable since its early days, in 2005 Datran Media accepted a $60 million minority investment from VantagePoint Venture Partners.

By 2006, Datran Media had increased its foothold on the inbox marketing industry with the acquisitions of SKYLIST, UnsubCentral and Intwine. The integration of the companies enabled Datran Media to offer the most comprehensive suite of inbox marketing solutions in the world, including both email and social network capabilities. In 2006, Datran Media announced a strategic relationship with Microsoft, which was a key addition to Datran Media's roster of clients including Turner Broadcasting System, IAC/InterActive Corp., eHarmony and over 700 others.

In 2007, Datran Media expanded its performance marketing leadership beyond email as it:

• Launched the first exchange online for both inbox and web media - EO.com
• Announced a global investment in Chinese performance marketing leader, Wanmo
• Acquired Chintano (a targeted ad serving company)
• Secured deals with leading companies including Avenue A/Razorfish, Countrywide, eHarmony, Entrepreneur.com, IAC, Lending Tree, Lycos, Q Interactive, United Online, Rodale and more
• Won an AO top 100 private company award
• Received two best of show client awards for its work with Turner Broadcasting System property NASCAR.com (AD:TECH and Web Marketing Association)
• Announced the launch of Inbox Ad Inventory Management, an ad sales monetization feature that it collaboratively developed with its major Microsoft client

2008 was another phenomenal year for Datran Media.

• Received a Fast Company Fast 50 Reader's Choice Award
• Acquired TopColleges.com
• Launched Aperture
• Partnered with Lycos
• Integrated social media into its StormPost email deployment system
• Released the results of a landmark Dynamic Logic branding study highlighting the impact of inbox advertising on the eHarmony brand
• Launched StormPost 4.0
• Mentioned in both USA Today and Ad Age

By 2009, Datran Media was routinely recognized as a leading digital marketing and technology company.

• New Chairman and CEO, Patrick Vogt
• Datran Media and SONY win 2009 MarketingSherpa Award
• Datran Media's Chief Evangelist Joshua Baer Awarded "Information Technologist of the Year"
• Announced Support and Donation of 20 Million Ad Units for IAB's "Privacy Matters" Consumer Education Campaign
• Played a crucial role in drafting the IAB's Guidelines for Email Monetization
• Datran Media and PGATour.com win 2009 DPAC award for Best Email Marketing Campaign
• Datran Media's StormPost awarded best email marketing platform by DPAC

2010 & Beyond

As the dawn of a new digital decade emerges, Datran Media is committed to developing innovative technology solutions and delivering unparalleled customer support to help our clients reach and understand their digital audience.

• Dennis Syracuse promoted to Chief Marketing Officer. Andrew Graf promoted to Chief Operating Officer. Steven Vine appointed Chief Privacy Officer.
• Aperture selected as AlwaysOn Top 100 Media Company
• Aperture campaign for Beltone receives Best Online Healthcare Campaign award from the Internet Advertising Competition
• StormPost powered PGATOUR.COM campaign receives Best Email Marketing Campaign award from the Internet Advertising Competition
• Datran Media Company, UnsubCentral, publicly unveils Preference Central.

Datran Media

Datran Media is a leading digital marketing technology company that helps brands, publishers and agencies discover and reach their digital marketing audience. Backed by innovative technology and unparalleled strategic services, Datran Media solutions include audience targeting and measurement, multi-channel media distribution and inbox marketing tools. Our solutions make it simple for marketers to drive maximum value from a variety of digital marketing channels and measure the results of digital marketing programs, including branding, acquisition, retention and monetization campaigns.

Products and Services

• Aperture - Audience discovery and measurement
• StormPost - An enterprise-class email marketing and monetization platform
• NetMargin - A leading multi-channel media network
• PreferenceCentral - Consumer Ad Preference Management
• UnsubCentral - An independently operated and branded email compliance company
• Email Monetization - Email monetization and database marketing

About Aperture

Aperture is an award-winning, unique media platform that combines household-level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences. Aperture modules include Audience Discovery, Audience Finder, Audience Reach and Audience ROI. The world's largest advertising agencies and global brands depend on Aperture to connect unique consumer audiences with the compelling content, products and services they desire.

About StormPost

StormPost is a digital marketing platform that helps companies manage the customer lifecycle through the delivery of highly relevant messaging across multi-channel touch points, including email, social and mobile. With a full suite of features, including revolutionary audience reporting, StormPost offers brand marketers, retailers and media companies highly specialized capabilities for defining and engaging with their ideal customers. StormPost has been cited by customers and analysts for its flexible architecture and scalability and was named the 2009 Best Email Marketing Platform by the members of the Digital Publishing and Advertising Conference (DPAC).

About NetMargin

NetMargin is the top-ranked multi-channel digital marketing platform that leading Fortune 1000 advertisers and media companies rely on to drive meaningful revenue. Through strategic partnerships, NetMargin connects companies with their most valued audiences across the Web. NetMargin combines revolutionary audience reporting with unmatched expertise in media planning and campaign optimization to ensure success against the most aggressive branding and direct marketing objectives.

About UnsubCentral

UnsubCentral, Inc. provides email suppression and campaign performance management solutions to leading advertisers, ad networks and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks and email service providers.

About PreferenceCentral

PreferenceCentral is a comprehensive solution that allows advertisers and their partners to provide consumers with an easy way to control their own online advertising experience. PreferenceCentral was developed by the proven compliance technology experts that created by UnsubCentral, the industry standard for blue chip companies dedicated to honoring consumer email preference requests.

About Email Monetization

Datran Media's email monetization program creates a perpetual revenue cycle that generates incremental revenue by intelligently marketing to your email list. We do the work, you see the results.

Press Contacts

Datran Media Corporate Communications
Lana McGilvray, Vice President, Marketing
lana@datranmedia.com
512-857-7303