About Datran Media

Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences. Backed by award-winning technology and strategy, Datran Media provides digital advertising solutions, audience measurement and analytics, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals.

Headquarters

345 Hudson Street, 5th Floor
New York, NY 10014
Phone: 212.706.9781
Fax: 212.706.9758
www.datranmedia.com
email: info@datranmedia.com

Executive Team

Patrick Vogt, Chairman and CEO
Andrew Graf, Executive Vice President
Sean O'Neal, Chief Revenue Officer

History

In 2001, Datran Media set forth to build a company dedicated towards leveraging the performance power of inbox marketing as a medium for connecting brands with relevant customers. By combining the fundamentals of performance marketing with cutting edge technology and industry leading experts, Datran Media initially created the most efficient marketplace for ad inventory by leveraging the first intelligent ad server for inbox + Web media.

Profitable since its early days, in 2005 Datran Media accepted a $60 million minority investment from VantagePoint Venture Partners.

By 2006, Datran Media had increased its foothold on the inbox marketing industry with the acquisitions of SKYLIST, UnsubCentral and Intwine. The integration of the companies enabled Datran Media to offer the most comprehensive suite of inbox marketing solutions in the world, including both email and social network capabilities. In 2006, Datran Media announced a strategic relationship with Microsoft, which was a key addition to Datran Media's roster of clients including Turner Broadcasting System, IAC/InterActive Corp., eHarmony and over 700 others.

In 2007, Datran Media expanded its performance marketing leadership beyond email as it:

• Launched the first exchange online for both inbox and web media - EO.com
• Announced a global investment in Chinese performance marketing leader, Wanmo
• Acquired Chintano (a targeted ad serving company)
• Secured deals with leading companies including Avenue A/Razorfish, Countrywide, eHarmony, Entrepreneur.com, IAC, Lending Tree, Lycos, Q Interactive, United Online, Rodale and more
• Won an AO top 100 private company award
• Received two best of show client awards for its work with Turner Broadcasting System property NASCAR.com (AD:TECH and Web Marketing Association)
• Announced the launch of Inbox Ad Inventory Management, an ad sales monetization feature that it collaboratively developed with its major Microsoft client
• Brought on board agency, display and email industry veterans Paul Benjou (30 year ad veteran most recently employed by Universal McCann), Scott Knoll (former CEO of BlackFoot and Managing Director for DoubleClick) and Dave Hendricks (20 year email marketing expert with experience at CheetahMail/Experian and InfoUSA)

2008 was another phenomenal year for Datran Media.

• Received a Fast Company Fast 50 Reader's Choice Award
• Acquired TopColleges.com
• Launched the Aperture Network
• Partnered with Lycos
• Integrated social media into its StormPost email deployment system
• Released the results of a landmark Dynamic Logic branding study highlighting the impact of inbox advertising on the eHarmony brand
• Launched StormPost 4.0
• Mentioned in both USA Today and Ad Age

By 2009, Datran Media was routinely recognized as a leading digital marketing and technology company.

• New Chairman and CEO, Patrick Vogt, announces key management changes
• Datran Media and SONY win 2009 MarketingSherpa Award
• Datran Media's Chief Evangelist Joshua Baer Awarded "Information Technologist of the Year"
• Announced Support and Donation of 20 Million Ad Units for IAB's "Privacy Matters" Consumer Education Campaign
• Played a crucial role in drafting the IAB's Guidelines for Email Monetization
• Datran Media and PGATour.com win 2009 DPAC award for Best Email Marketing Campaign
• Datran Media's StormPost awarded best email marketing platform by DPAC

2010 & Beyond

As the dawn of a new digital decade emerges, Datran Media is committed to developing innovative technology solutions and delivering unparalleled customer support to help our clients reach and understand their digital audience.

Datran Media

Datran Media is a leading digital marketing technology company that helps brands, publishers and agencies discover and reach their digital marketing audience. Backed by innovative technology and unparalleled strategic services, Datran Media solutions include audience targeting and measurement, multi-channel media distribution and inbox marketing tools. Our solutions make it simple for marketers to drive maximum value from a variety of digital marketing channels and measure the results of digital marketing programs, including branding, acquisition, retention and monetization campaigns.

Products and Services

• Aperture - Audience targeting and measurement
• StormPost - An enterprise-class email marketing and monetization platform
• NetMargin - A leading multi-channel media network
• UnsubCentral - An independently operated and branded email compliance company
• Email Monetization - Email monetization and database marketing

About Aperture

Aperture is an award-winning, unique media platform that combines household-level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences. Aperture modules include Audience Discovery and Targeting, Audience Finder, Audience Reach and Audience ROI. The world's largest advertising agencies and global brands depend on Aperture to connect unique consumer audiences with the compelling content, products and services they desire.

About StormPost

StormPost is a premier email marketing and monetization platform that helps companies reach the right customers at the right time. StormPost is the only platform of its kind that is available as a hosted software service (ASP), a software license and full service offering. It has been cited by customers and analysts for its flexible architecture and scalability.

About NetMargin

NetMargin is the multi-channel media network that elite direct response advertisers, publishers and list owners depend on to generate high-performance results in a secure environment. NetMargin's expertise, campaign optimization and unprecedented compliance and accountability provide its partners with a way to drive consistently outstanding performance while protecting their brand reputations.

About UnsubCentral

UnsubCentral, Inc. provides email suppression and campaign performance management solutions to leading advertisers, ad networks and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks and email service providers.

About Email Monetization

Who says money doesn't grow on trees? Datran Media's email monetization program creates a perpetual revenue cycle that generates incremental revenue by intelligently marketing to your email list. We do the work, you see the results.

Press Contacts

Datran Media Corporate Communications
Lana McGilvray, Vice President, Marketing
lana@datranmedia.com
512-857-7303