About Datran Media

Founded in 2001, Datran Media is a top-ranked digital marketing technology company with a proven record of helping Fortune 2000 companies and their agency partners to transform marketing insight into business results across social, mobile, email and display channels.

Datran Media's award-winning ApertureTM audience measurement and targeting platform uniquely allows media buyers, sellers and brands to reach and measure the composition of and locate more of their target audiences at the house-hold level based on verified third-party data from leading bureaus.

This insight is integrated across all Datran Media's media and enterprise technology offerings to ensure:

• Media buyers have the analytics, solutions and services they need to effectively reach and engage target audiences at scale and in context for maximum brand lift and engagement.
• Media sellers have the analytics, solutions and services they need to more effectively target content, increase the value of inventory and sell more.
• CRM focused brands have the analytics, solutions and services they need to execute campaigns that increase brand favorability, drive sales and recommendations and maximize the lifetime value (LTV) of their customers.

Datran Media clients consistently reveal a 300-600% ROI.

Headquarters

345 Hudson Street, 5th Floor
New York, NY 10014
Phone: 212.706.9781
Fax: 212.706.9758
www.datranmedia.com
email: info@datranmedia.com

Executive Team

• Patrick Vogt, Chairman and Chief Executive Officer
• Andrew Graf, Chief Operating Officer
• Dennis Syracuse, Chief Marketing Officer
• Steven Vine, Chief Privacy Officer

History

• 2001 - 2004

  • Datran Media is founded.
  • Over 1,000 brands and publishers use Datran Media products and services to power their marketing success.
  • Participated in the development of the first national law empowering consumers to control their engagement with digital marketing messages. (CAN-SPAM Act 2003)

• 2005 - 2008

  • Datran Media expands its multi-channel digital marketing footprint with the acquisitions of SKYLIST, UnsubCentral and Intwine and the launch of the Aperture multi-channel audience measurement and targeting platform.
  • Patrick Vogt assumes the role of Datran Media Chairman and CEO.
  • Datran Media, executives and clients consistently earn top-company and marketing awards for success, innovation, leadership and consumer privacy and choice advocacy.
  • Datran Media and its products and services consistently rank in the leadership quadrants of key Jupiter Research and Forrester Research reports designed to inform CMOs and other marketing buyers.

• 2008 - Present

  • Datran Media further expands its multi-channel digital marketing footprint through the introduction of intelligent social and mobile media and enterprise technology solutions and the acquisition of Allvoices.com.
  • Datran Media actively leads and contributes cross-industry initiatives to standardize digital marketing metrics and further empower consumer choice across all channels.
  • Datran Media formally institutes employee time-off and organizational support for community involvement and non-for-profit activities.
  • Datran Media begins regular engagement in global vision and leadership conferences including the TED and Web 2.0 Summits.

Media Contacts

Lana McGilvray, Vice President, Marketing
lana@datranmedia.com
512-857-7303