What Analysts Are Saying
"eBusiness executives responsible for digital marketing can improve audience measurement and campaign conversion with better data. A global life insurance company that needed to generate qualified leads for its term life insurance selected digital marketing firm Datran Media for targeted display and email advertising. The insurer and Datran leveraged verified household customer information to improve targeting of display ads and email campaigns. The campaign generated a return on investment that is six times higher than non-targeted display ad campaigns."
Source: Trends 2009: Insurance eBusiness and Channel Strategy - Navigating the Recession and Making Customers Happy, Forrester Research, Inc. © 2009
"Email marketers can further explore the social Web by employing the same platform they use to create, target, and deploy email marketing messages to subscribers. Email marketers can use Datran Media's StormPost platform to send messages directly to Facebook users. New email innovations help marketers target and personalize display ads. For example, Datran Media drops cookies on consumers when it sends an email message on behalf of publishers."
Source: Five Ways to Perk Up Your Email Program in 2009, Forrester Research, Inc., © 2009
"Better use of data and stronger points of integration will make them more customer-focused and enable them to open the doors for more radical innovation in the channel. Marketers who still need to deliver messages at a precise time can either deliver messages when a customer is in his inbox or target specific times when messages will arrive using technology from Datran Media and Goodmail."
Source: Your Email Marketing Road Map For 2009, Forrester Research, Inc., © 2009
"Clients include Microsoft, eDiets.com, Boston.com, and Turner Broadcasting System. Datran Media has continued to push the envelope of email marketing application features and deployment models by introducing performance-based pricing not only for acquisition-oriented mailings but also for promotional retention mailings. New features include mailing frequency caps, an inventory management system, and a unique interface for the ad sales team, making the solution highly suitable for newsletter publishers or marketers seeking to profit from unused ad space in their e-mail creative. The solution also boasts new automated testing capabilities, facilitating marketers' optimization of their mailings in real time. Furthermore, the company strengthened its partnership with several companies including Coremetrics and Microsoft. Datran Media's overall business continues to grow at a rapid rate, and it has demonstrated that such growth and scale have not diminished its account servicing capabilities."
