Available Speakers

Patrick Vogt, Chairman and CEO

Mr. Patrick Vogt joined Datran Media from Enliven Marketing Technologies where he served as CEO from 2005 until he successfully merged the company with a larger publicly traded company.

Prior to his role at Enliven, Mr. Vogt established himself as a highly respected technology executive with some of the industry's most reputable brands including Sony, Dell and HP.

During his initial tenure at Sony in 1991, Mr. Vogt was vice president and general manager, Sony's direct-to-consumer business. In 1999 he joined Dell as general manager responsible for the aftermarket sales and marketing division and Dell Online. Mr. Vogt subsequently joined HP as vice president and general manager, Americas e-business group & direct marketing group. His team managed all direct marketing activities and the direct online business for the Americas region. During his second tenure at Sony he was senior vice president and senior general manager of Sony e-solutions company LLC. His team was responsible for internet properties management, direct marketing and sales across all customer segments and product offerings. Other responsibilities included global contact center governance, the e-commerce and contact center platform (supporting all distribution channels) and P&L management.

Mr. Vogt received a Bachelor of Science degree from the State University of New York and has an MBA in marketing from Iona College, Hagen School of Business.

Andrew Graf, Chief Operating Officer

Andrew Graf is responsible for governing Datran Media's corporate finance and investment functions, including its active M&A program. Mr. Graf brings nearly two decades of legal and financial expertise to the company. In his most recent role as executive vice president of corporate development and secretary and general counsel for Enliven Marketing Technologies, Mr. Graf helped the publicly-traded company raise over $20 million in capital, acquire two companies and merge with a larger public entity for several times its revenue multiple. Prior to his role at Enliven, Mr. Graf represented public and private companies in mergers and acquisitions, IPOs, private placements and corporate and security law matters as a global corporate and M&A associate for Milbank, Tweed, Hadley & McCloy in New York. Earlier in his career, he held finance and accounting positions at HarperCollins and Arthur Andersen. Mr. Graf is a graduate of New York University's Stern School of Business and holds Juris Doctorate from the Cardozo School of Law.

Dennis Syracuse, Chief Marketing Officer

Dennis Syracuse is a marketing and analytics industry veteran whose esteemed career has spanned over 20 years and whose experience includes senior management roles in global marketing and brand strategy. In his role as senior vice president of marketing analytics for Datran Media, Syracuse has been charged with establishing a marketing analytics consulting practice, which provides professional consulting services to agencies. Prior to joining Datran Media, Syracuse served as senior vice president for Sony Electronics where he successfully and profitably led retail operations and merchandising across 65 SonyStyle store properties. Previous leadership experience includes marketing consulting roles across top brand and luxury retailers. Syracuse's strengths lie in his ability to implement strategies that enlarge market share and significantly increase revenues while reducing costs and increasing operational efficiencies. Syracuse is a frequent recipient of business awards for marketing, sales and leadership and is a highly regarded industry spokesperson.

Steven Vine, Counsel & Chief Privacy Officer

In his role as Counsel and Chief Privacy Officer for Datran Media, Mr. Vine oversees corporate legal affairs and privacy initiatives. Mr. Vine is a member of the Future of Privacy Foundations' advisory council and frequently shares his corporate and consumer privacy legal acumen across conferences and publications. Mr. Vine previously served as Deputy General Counsel for Register.com where assumed responsibility for all aspects of the legal department, including privacy, compliance, dispute and litigation management and intellectual property. Prior to Register.com, Steven was a Corporate Associate at the law firm Kaye Scholer, where he represented clients such as VNU in mergers & acquisitions, securities transactions and other general corporate matters. Steven graduated from NYU law school.

Chris Gaebler, Senior Vice President of Mobile and Social

Chris Gaebler is the senior vice president leading Aperture's professional services business and Datran Media's Mobile and Social Media Business. Chris has extensive experience in strategic marketing, Web analytics, brand architecture, market research and metrics for major blue chip companies, including Sony, Microsoft and Hewlett Packard, among others. Prior to joining Datran Media, Chris served as vice president, research, media and CRM for Sony Electronics, where he worked for eight years. Previous leadership experience includes co-founder and chief operating officer for advertising services company FreeCar Media, and entrepreneurial consultant for Idealab, a leading business technology incubator group. Chris has also served as media and technology consultant for Accenture, a global management consulting and technology services firm.

Dr. Karl Lendenmann, VP, Marketing & Analytics

As vice president of marketing and analytics, Dr. Karl Lendenmann is responsible for driving company-wide best practices in key areas that increase the relevance, engagement and value of Datran Media programs for both advertisers and publishers. These include in-market testing, data mining, responder profiling and segmentation, predictive modeling and lead scoring, as well as marketing research. Dr. Lendenmann previously served as a partner at KPMG LLP (US) and was partner-in-charge of KPMG international marketing and communications (Amsterdam, NL). Dr. Lendenmann has also been a senior partner and managing director of account planning at Bozell Worldwide and has held similar positions at Salvati Montgomery & Sakoda, Wakeman & deForest, Brierley & Partners and Dentsu Young & Rubicam. Dr. Lendenmann has taught courses for over 10 years in strategic market planning, consumer behavior, research and integrated marketing, first at UCLA Extension and then at UC Irvine Extension.

Lana McGilvray, Vice President of Marketing, Datran Media

Lana McGilvray is responsible for the success of Datran Media's company-wide marketing communications, branding, positioning and lead generation programs. In addition to her day-to-day responsibilities, Ms. McGilvray also oversees Datran Media's relationships with the Digital Advertising Alliance (DAA), Direct Marketing Association (DMA), Email Experience Council (EEC), Email Sender and Provider Coalition (ESPC), Forrester Research, Future of Privacy Forum (FOPF), Interactive Advertising Bureau (IAB), Network Advertising Initiative (NAI) and Online Trust Alliance (OTA). At the EEC, she serves as co-chair for the Speakers Bureau Committee, where she facilitates placement of experts across forums and industry-wide evangelism efforts. At the IAB, she serves as interim chair of the Email Lead Generation Committee. She has similarly engaged across these organizations at critical junctures, including her active support and participation in the hearings and forums that eventually led to the enactment of the CAN-SPAM law.

Ms. McGilvray has been the frequent recipient of both professional and community awards and regularly contributes to stories, publications and research. Prior to joining Datran Media in 2006, Ms. McGilvray spent five years as vice president of marketing for SKYLIST and UnsubCentral. Both companies were acquired by Datran Media in 2006. From 1995 - 2001, she served in key roles at Concero, Inc., McCann-Erickson Worldwide Advertising, the City of White Plains and Columbia University's Graduate School of Business. Ms. McGilvray earned her B.A. from SUNY Albany and attended the Fordham Graduate School of Public Communications on full scholarship.

Michael Hannon, GM, Aperture, Datran Media

Michael Hannon brings significant media and client management experience to his role as general manager for Datran Media's Aperture business. Mr. Hannon is responsible for the development of strategies and provisioning of resources required to drive success and satisfaction across the company's unparalleled advertising and publishing client base.

Prior to his tenure with Datran Media, Mr. Hannon served as vice president of advertising operations at NBC Universal, where he was responsible for managing the operations for NBC Universal's ten owned and operated TV station websites. Mr. Hannon has also held senior management positions at companies including About.com, Unicast and Direct Revenue.

Tony D'Anna, GM, StormPost Email Business Line

Tony D'Anna is responsible for the growth and success of the Datran Media's top-ranked StormPost email marketing deployment and monetization technology products and services. Prior to joining Datran Media, Mr. D'Anna served at Enliven Marketing Technologies as vice president of its Unicast division. Following Enliven's merger, Mr. D'Anna remained with the company, maintaining the same role within its Unicast division, where he managed re-launch efforts for Unicast's rich media ad solution into the agency channel. Earlier in his career, Mr. D'Anna held senior management roles at Dell and Sony. Notably, Mr. D'Anna oversaw Dell's retail sales organization of more than 1000 employees across 150 locations. He also managed sales and operations for Sony's first direct marketing business. Mr. D'Anna has stood out as a top sales growth leader at global Fortune 500 companies on numerous occasions.

Nicholas Einstein, VP, Deliverability & Strategic Services

With nearly 15 years of online marketing experience, Nicholas Einstein can safely be considered an industry veteran. Specializing in e-messaging and CRM strategy, Mr. Einstein has spent his entire career helping companies of all kinds leverage online channels to communicate more effectively with their customers and prospects.

Mr. Einstein has significant agency experience, and at one time ran RealNetwork's worldwide email operations. He has served a variety of high profile clients ranging from Accenture, Sony and NBC Universal to Graco, Rolling Stone and New York Magazine, and has helped each drive incremental revenue and customer lifetime value. Mr. Einstein currently serves as Datran Media's VP, Deliverability & Strategic Services, where he helps some of America's top brands develop and optimize their email and CRM programs.

Mr. Einstein received his MBA from the University of Washington and his BA in Anthropology & Sociology from Kenyon College. He lives in the San Francisco Bay Area with his wife and two daughters.

Compliance

Todd Boullion, President, UnsubCentral

Todd Boullion is responsible for the growth and success of one of Datran Media's premier compliance business line, UnsubCentral. During Mr. Boullion's 15 year career, he has served in executive roles at Dell and Bank of America. Across these roles, Mr. Boullion has earned many awards and distinction for exemplary performance. Significantly, Mr. Boullion created and executed worldwide plans to drive market share across all commercial offerings at Dell, led partnership development programs for the company's alliances with global Fortune 500 accounts and managed marketing and operational teams. Mr. Boullion is a graduate of Texas Christian University and is a board member on its national alumni board.