News Coverage

Back-To-School Still Open to Buy

September 2, 2010 | read more

Measurement And Data Driving Strong Growth For Datran Media’s Aperture Says SVP Knoll

August 11, 2010 | read more

DMA introduces a YouTube channel on e-mail best practices

July 30, 2010 | read more

DMA e-mail group creates educational YouTube channel

July 30, 2010 | read more

EEC Launches YouTube Marketer Education Channel

July 29, 2010 | read more

Building Trust Through Brand Monitoring

July 1, 2010 | read more

Metrics Focus: Verify Your Paranoia

July 1, 2010 | read more

Video provides a richer experience in e-mail

June 23, 2010 | read more

Datran Media Executives to Lead Online Marketing, Trust, Engagement and Protection Talks Across New York City's Internet Week See full article from DailyFinance: http://srph.it/dt0urh

June 4, 2010 | read more

Integrating email and search campaigns

May 20, 2010 | read more

Stepping Up to ROI Measurement

May 19, 2010 | read more

The last click measurement isn't going down without a fight

May 10, 2010 | read more

Is the Click Still King?

May 7, 2010 | read more

Video And Social Media Fuels Optimism For Digital Marketing Industry

April 23, 2010 | read more

Digital Marketing Grows Marketing Budgets

April 16, 2010 | read more

Survey: E-mail, search best performing marketing channels

April 12, 2010 | read more

Quantifying Social Results

April 8, 2010 | read more

Marketers: Shifting to Digital; Email, Search Perform Best

April 2, 2010 | read more

Marketers expect increase in ad revenue this year: Datran Media

April 1, 2010 | read more

Survey: E-mail and digital marketing crucial part of overall strategy

April 1, 2010 | read more

E-Mail Named Tops for 'Targeting'

April 1, 2010 | read more

When Behavioral Targeting Identifies A New Audience Segment

March 10, 2010 | read more

Technology used to secure government secrets is applied to e-mail marketing

March 1, 2010 | read more

Web Measurers Get D-

February 24, 2010 | read more

Experts Debate 'Ickiness' Of Web, Mobile Measurement

February 24, 2010 | read more

DBG Boosts Analytics With Datran Media's Aperture

February 8, 2010 | read more

E-mail secrets & lies: The call to action

January 28, 2010 | read more

TRAFFIQ CEO Kahn On Datran Media Integration And Audience Buying Pain Points

January 21, 2010 | read more

PGATour.com Among Finalists of DPAC Awards

November 18, 2009 | read more

IAB Provides Marketers and Publishers with Best Practices to Drive Revenue Through Email, Releases 'Email Monetization Strategies'

November 11, 2009 | read more

New Bells & Whistles Take Email Social

October 26, 2009 | read more

Video: Dianna Dilworth talks with Sony, Datran Media

October 26, 2009 | read more

Email marketers release social networking integration tools

October 14, 2009 | read more

Ad networks 101

October 5, 2009 | read more

On Audience Targeting and Measurement

September 29, 2009 | read more

Industry news on hirings, partnerships and new offerings

August 19, 2009 | read more

E-mail Behavioral Targeting

August 6, 2009 | read more

Online and Offline Data Used Together Yield Best Results Says Datran Media SVP Of Display Knoll

July 27, 2009 | read more

e-Marketer Releases Report “Online Brand Measurement: Connecting the Dots”

July 10, 2009 | read more

eMarketer: Reinventing Online Brand Measurement

July 6, 2009 | read more

Industry reacts to self-reg proposals on BT

July 6, 2009 | read more

Datran making email advertising more accountable, profitable

July 3, 2009 | read more

Third-party Links and Email Deliverability: 4 Tips to Protect Your Reputation

June 18, 2009 | read more

Newspapers engage with e-mail

June 1, 2009 | read more

Behavioral Targeting Profile: Datran Media

May 20, 2009 | read more

Datran upgrades e-mail tool to support incremental revenue

May 18, 2009 | read more

NYMag.com Outlines Audience Metric Strategies at DPACIII

May 13, 2009 | read more

Media Moguls Address The Digital Content and Advertising Economy at DPAC III

May 13, 2009 | read more

Datran Media Introduces StormPost 5.0 - Latest Release Helps Publishers Optimize Performance, Drive More Revenue

May 13, 2009 | read more

Datran Media Unveils StormPost 5.0 and Expands Strategy and Delivery Services

May 13, 2009 | read more

Name of the Game: Acquire and Retain

May 12, 2009 | read more

E-mailers should embrace social media

May 5, 2009 | read more

Brands Under Attack: Marketers Can Learn From Domino's Video Disaster

April 24, 2009 | read more

ESPC to Adopt Suppression File Encryption

April 23, 2009 | read more

6 Web Site Ways to Support Your Direct Mail

April 22, 2009 | read more

Will Using Behavioral Data Lead to Smarter Ad Buys?

April 20, 2009 | read more

Newspapers look to digital as print faces challenges

March 20, 2009 | read more

10 ways to prepare for the coming email boom

March 17, 2009 | read more

People on the Move

March 10, 2009 | read more

Datran Media founder to depart, as company employs growth strategy

March 6, 2009 | read more

Hiring, promotion, departures and moving roundup

March 6, 2009 | read more

Online advertising's appeal grows during recession, but will dollars follow?

March 4, 2009 | read more

Email, Search & Display Show Strongest Online Performance

February 19, 2009 | read more

Datran Media: Marketers to focus on strongest performers

February 18, 2009 | read more

Email, Search & Display Show Strongest Online Performance

February 18, 2009 | read more

eMail Tops Online Ad Budget Change in '09

February 17, 2009 | read more

Words of wisdom from a web of voices

February 9, 2009 | read more

Attracting consumers with marketing 'takes more than personalisation'

January 29, 2009 | read more

E-mail Tops in Marketing Performance: Datran Survey

January 27, 2009 | read more

Top Advertising Channels Ranked in Study

January 27, 2009 | read more

Dating sites fight for Valentines

January 26, 2009 | read more

Report: E-mail is Strongest Performing Media Buy Ahead of Search and Display

January 24, 2009 | read more

6 forces that will reshape behavioral targeting

January 12, 2009 | read more

Ad Cuts, Mass Market, Click Fraud and Couponing

December 23, 2008 | read more

Behavioral targeting: Where it's headed

December 9, 2008 | read more

Could social networks replace email?

November 5, 2008 | read more

Vogt in at Datran

October 24, 2008 | read more

Datran Media Appoints New Chairman, CEO

October 24, 2008 | read more

Email list rental may fall out of favor

October 15, 2008 | read more

BuyerZone Q&A: Growing your business with search marketing

October 7, 2008 | read more

IAB Issues Email Data Management Best Practices

September 22, 2008 | read more

Study Shows Power of E-mail Marketing for Branding

August 15, 2008 | read more

E-mail gaining utility among marketers

August 11, 2008 | read more

Using email to increase brand metrics

August 7, 2008 | read more

Few, proud and social

August 6, 2008 | read more

CAN-SPAM updates take effect

July 8, 2008 | read more

Datran Media acquires Top-Colleges.com

June 25, 2008 | read more

Datran Acquires Top-Colleges.com

June 25, 2008 | read more

Converging Online and Offline Data

June 4, 2008 | read more

Did you promote your green image on Earth Day?

April 30, 2008 | read more

Should e-mail always be kept in-house?

April 21, 2008 | read more

Big retailers seek teens (and parents)

April 14, 2008 | read more

Datran Media, Zinio Partner With Ad Council For Digital Earth Day Campaign

April 14, 2008 | read more

In perfect harmony: e-mail works in-sync with other channels

April 7, 2008 | read more

Lycos, Datran partner

March 11, 2008 | read more

Social Networking and E-mail Marketing Converge

March 7, 2008 | read more

Datran Media debuts StormPost 4.0 with Facebook tools

February 27, 2008 | read more

'CRM Mastery' Mentioned for Datran Media's StormPost 4.0 Release

February 27, 2008 | read more

Datran Media Launches StormPost 4.0

February 27, 2008 | read more

Managing brand through email authentication

February 13, 2008 | read more

E-mail Works with DM, Telemarketing: UK DMA

February 4, 2008 | read more

Survey Says: Search Right Behind Email Marketing In Best-Performing Category

January 25, 2008 | read more

Datran Media releases annual e-mail survey

January 24, 2008 | read more

Report: E-mail is Strongest Performing Media Buy Ahead of Search and Display

January 24, 2008 | read more

Online Marketers: Email Beats Search, Display Advertising

January 24, 2008 | read more

Marketers cite email as most effective marketing medium

January 24, 2008 | read more

Email Still Tops To Online Marketers

January 24, 2008 | read more

Online Marketers: Email Beats Search, Display Advertising

January 23, 2008 | read more

E-mail to grow, integrate more with other channels in '08: Datran

January 22, 2008 | read more

Marketers Say Email Performs Better Than Search And Display

January 22, 2008 | read more

Datran: Email outperforms display and search

January 22, 2008 | read more

Email Data Source Doubles Coverage of Email Marketing Industry in Less Than Nine Months

January 5, 2008 | read more

E-mail plays key role in Web site's CRM success

December 7, 2007 | read more

CASE STUDY: Online Baby Retailer Improves Delivery With New Email Formula

October 31, 2007 | read more

Victory Lap

October 31, 2007 | read more

How email drives subscriptions for NASCAR

October 22, 2007 | read more

Microsoft Sends Email Through Datran

September 18, 2007 | read more

Microsoft selects Datran Media for e-mail marketing services

September 17, 2007 | read more

Microsoft Taps StormPost for E-Mail Marketing

September 17, 2007 | read more

Datran Donating to 9/11 Charity

September 11, 2007 | read more

The Fruit Guys make music and become brand celebrities

August 21, 2007 | read more

ROI of infotainment

August 21, 2007 | read more

Rediscover a brand's largest lead generator

August 20, 2007 | read more

What's the value chain in recent acquisitions?

August 15, 2007 | read more

IKEA encourages college students to get freaky in dorm rooms

August 14, 2007 | read more

Promoting to new parents: It's about time

August 11, 2007 | read more

Datran Media acquires ad-serving firm Chintano

August 8, 2007 | read more

With Network Acquisition, Datran Blends Display and E-mail Ads

August 8, 2007 | read more

Datran Adds Display With Chintano Acquisition

August 8, 2007 | read more

The Time is Right for Email Exchanges

July 30, 2007 | read more

Ad Exchanges at a Glance: Datran Media's Exchange Online

July 18, 2007 | read more

NetMargin Introduces Monitoring Service for E-mail Lists

July 10, 2007 | read more

NetMargin should increase email compliance

July 9, 2007 | read more

Datran incorporates e-mail compliance tool into affiliate marketing platform

July 9, 2007 | read more

NASCAR.com drives sales through e-mail

June 21, 2007 | read more

Datran Media's VP of Marketing Participates in Creative Showcase

May 1, 2007 | read more

Exchange Online's Pay-for-Performance Promise

April 30, 2007 | read more

Industry Gathers for ad:tech Awards

April 27, 2007 | read more

Another Email Ad Exchange Program Bridges Publishers and Advertisers

April 25, 2007 | read more

Email advertising is still viable

April 25, 2007 | read more

Authentication Summit Notes: Top 13 Takeaways + Image-Rendering Tips

April 24, 2007 | read more

Datran Launches Email Ad Market

April 24, 2007 | read more

Email Marketing: Shortchanged by Resource-to-ROI Imbalance

April 24, 2007 | read more

Datran Medias VP of Marketing Participates in Creative Showcase

April 24, 2007 | read more

Datran Media Launches E-Mail Ad Exchange

April 23, 2007 | read more

Marketers still keen on e-mail

April 23, 2007 | read more

E-mail ads are auctionable with EO

April 20, 2007 | read more

Datran Media launches first online market exchange

April 20, 2007 | read more

Authentication becoming standard practice for e-mail marketers

April 19, 2007 | read more

Unsubscribe? Its a Matter of Trust

April 1, 2007 | read more

Display Ads Remain Important To Marketers

March 16, 2007 | read more

Display Ads Still Get the Job Done

March 16, 2007 | read more

Datran Media CTO Offers Tips on the Unsubscribe Process

March 12, 2007 | read more

Email Acquisition: Feedback From The Experts

March 12, 2007 | read more

Understanding Authentication: A Simple Analogy

February 26, 2007 | read more

Marketers put their faith, and dollars, in email marketing

February 13, 2007 | read more

Marketers in Love with E-Mail

February 13, 2007 | read more

Datran study finds an increase in email marketing budgets

February 7, 2007 | read more

Marketers e-mail spending rises

February 7, 2007 | read more

Customize Email for Pull Marketing

January 11, 2007 | read more

Datran Media Customizes E-Mail Platform for BTB

November 7, 2006 | read more

Datran Media CTO Joins Email Roundtable

November 1, 2006 | read more

Ad Council To Launch E-Mail Global Warming PSA

October 26, 2006 | read more

Report From the DMA

October 18, 2006 | read more

From P&G to BabytoBee, Consumer Engagement Rules the Day

October 18, 2006 | read more

Josh Baer Helps IAB Address Email Deliverability

October 17, 2006 | read more

Marketers find opportunities for better targeting, ROI

October 16, 2006 | read more

BabytoBee Benefits from Datran Media E-mail Campaigns

October 16, 2006 | read more

Why E-mail Has Become A Mainstream Element Of The Media Mix

September 22, 2006 | read more

Email Campaign Finalists

September 13, 2006 | read more

Datran Media Teams Up with Microsoft

September 13, 2006 | read more

Only Natural Pet Store Revamps E-Newsletter

September 12, 2006 | read more

Ask the Email Diva: Acquisition List Vetting

August 1, 2006 | read more

Know Thy Partners

June 21, 2006 | read more

Datran Media Announces adLoyalty and Acquires SKYLIST

June 12, 2006 | read more

Datran Buys Skylist, Unites Database Firm, ESP

June 12, 2006 | read more

How Two FTC Actions Affect E-Mail Marketing

May 2, 2006 | read more

Datran Media Driving Success of America on the Move National Day of Action

October 26, 2005 | read more

Datran Media Rolls Out Performance Monitoring

September 8, 2005 | read more

Datran Media Provides PSA

July 5, 2005 | read more

Following the Email Rules

May 11, 2005 | read more

Datran Media Raises $60M In First Outside Round; VantagePoint Sole Investor

April 5, 2005 | read more

Emailing You Some Predictions for 2005

December 22, 2004 | read more