Datran Media's Lana McGilvray
Lana McGilvray | May 4, 2011 | read more
Maximize Performance Across Channels with Holistic KPIs
Tom Walsh | April 23, 2011 | read more
If You’re A Publisher Today, What Are Your Data And Ad Exchange Strategies?
Scott Knoll | April 18, 2011 | read more
Audience Management Strategies for Higher Performing Campaigns
Russ Riley | April 14, 2011 | read more
Finding The Sweet Spot Of Social Media And Multichannel Marketing
Patrick Vogt | December 20, 2010 | read more
Facebook Fans Vs. Twitter Followers: Which Are More Valuable?
Patrick Vogt | October 13, 2010 | read more
A Retailer Strikes Out: The Importance of Email Segmentation
Michael Goldberg | September 30, 2010 | read more
The truth about consumers' targeting fears
Dr. Karl Lendenmann | August 31, 2010 | read more
Choosing Appropriate Key Performance Indicators Defining How You Measure to Deliver Better
Jason Oates | August 25, 2010 | read more
Yes, Web Advertising Scales -- If You Measure It Right
Scott Knoll | July 8, 2010 | read more
As E-Readers Present New Opportunities, Publishers First Must Know the Audience Story
Jason Oates | July 1, 2010 | read more
How to create ads that consumers trust
Jeff Katz | June 9, 2010 | read more
Beltone Discovers the Influencers of Today are the Buyers of Tomorrow
Scott Knoll | June 2, 2010 | read more
Email Offers Hollywood Blockbuster Marketing Opportunities
Tony D'Anna | May 12, 2010 | read more
The missing link in online metrics
Dennis Syracuse | April 27, 2010 | read more
Video And Social Media Fuels Optimism For Digital Marketing Industry
Jason Oates | April 18, 2010 | read more
Online Audience Measurement: Don't Just Measure - Discover
Scott Knoll | April 14, 2010 | read more
Smart marketing: Prospect your prospects, not your customers
Todd Boullion | April 6, 2010 | read more
Boost film and entertainment marketing results in a paranormal kind of way
Jason Oates | February 16, 2010 | read more
Facebook Integrating With The First & Largest Social Network
Nicholas Einstein | January 28, 2010 | read more
On Audience Targeting and Measurement with OMG Digital's Matt Spiegel
Scott Knoll | December 3, 2009 | read more
Casting Light on Network Transparency
Jason Oates | December 2, 2009 | read more
eView: A Case for Applying Analytics to Targeting
Sean O'Neal | November 23, 2009 | read more
Audience Discovery at the Heart of the Future of Digital
Sean O'Neal | November 23, 2009 | read more
Tips To Unwrap Sales This Holiday Season
Nicholas Einstein | November 19, 2009 | read more
On Audience Targeting and Measurement
Scott Knoll | September 29, 2009 | read more
DRTV advertisers need e-mail for response & acquisition
Jason Oates | August 5, 2009 | read more
Best practices for reactivating your e-mail campaigns and getting the response that you want from your marketing messages
Dave Hendricks | August 3, 2009 | read more
Is There a Future for Magazines at a ‘Radical Price’?
Dave Hendricks | July 30, 2009 | read more
Audiences Offer a Revenue Generating Opportunity Beyond Subscriptions and Print Ads
Dave Hendricks | July 23, 2009 | read more
Six of the email marketing trends you'll see in 2009
Nicholas Einstein | July 22, 2009 | read more
Death Race 2009—Device Makers vs. Content Providers
Dave Hendricks | July 14, 2009 | read more
Are You Using MD5 for Your Suppression Lists? You Should Be
Josh Baer | June 5, 2009 | read more
Employ Audience Measurement at Every Stage of Engagement!
Sean O'Neal | June 5, 2009 | read more
Problem Solver: "How can I integrate social media with my e-mail marketing program?"
Nicholas Einstein | May 18, 2009 | read more
Unified audience measurement is closer than you think
Scott Knoll | May 6, 2009 | read more
Intelligent automotive marketing: It's not an oxymoron
Michael Bloom | April 28, 2009 | read more
Brands Under Attack: Marketers Can Learn From Domino's Video Disaster
Patrick Vogt | April 24, 2009 | read more
How to Save Your Publication in 140 Characters or Less
Dave Hendricks | April 20, 2009 | read more
Understanding Digital Media Measurement
Scott Knoll | April 13, 2009 | read more
Build Yourself An Award Winning Welcome Program
Nicholas Einstein | April 8, 2009 | read more
Leveraging Existing Customer Relationships
Dave Hendricks | April 7, 2009 | read more
Why the education category is a smart investment in a recession
Jason Oates | March 11, 2009 | read more
Using e-mail as a publishing tool
Sean O'Neal | February 18, 2009 | read more
Multi-Channel Buzz From the iMedia Summit
Sean O'Neal | February 18, 2009 | read more
6 Online Marketing Trends to Watch in 2009
Sean O'Neal | January 22, 2009 | read more
The Secret Ingredient: Audience
Lindsay Mure-O'Neal | January 9, 2009 | read more
Use Email to Reach Shoppers at the 11th Hour
Sean O'Neal | December 15, 2008 | read more
Information Wants To Be Free -- Or Does It?
Dave Hendricks | December 8, 2008 | read more
Tips for Intelligent, Profitable Online Marketing
Sean O'Neal | December 8, 2008 | read more
Bah Humbug? Strategies for Battling Scrooge this Holiday and Beyond
Nicholas Einstein | November 17, 2008 | read more
A crash course in boosting your e-mail delivery rates
Chris Wheeler | November 11, 2008 | read more
Email and social networks; mutually exclusive?
Sean O'Neal | October 29, 2008 | read more
The 5 Golden Rules of E-mail and Branding
Nicholas Einstein | October 24, 2008 | read more
Don't Discount the Power of Email to Build Your Brand
Nicholas Einstein | October 14, 2008 | read more
Focusing on ROI in the economic downturn
Sean O'Neal | October 9, 2008 | read more
As social media grows, intelligent email thrives
Nicholas Einstein | September 24, 2008 | read more
Facebook for Business - 7 Steps for BtoB Marketers
Michael Goldberg | September 3, 2008 | read more
Email's hidden superpower
Jason Oates | August 21, 2008 | read more
Be the First to Know
Nicholas Einstein | August 21, 2008 | read more
Seizing the Email Opportunity in a Seizing Economy
Nicholas Einstein | July 16, 2008 | read more
Leader of the Brand – The numbers are in – Email is a powerful branding medium
Jason Oates | June 26, 2008 | read more
Leveraging Email as Part of the BtoB Marketing Mix
Michael Goldberg | June 18, 2008 | read more
Email: The Best Platform for Serving Banner Ads Online?
Scott Knoll | June 18, 2008 | read more
Xobni and the Future of the Email Inbox
Nicholas Einstein | June 5, 2008 | read more
Converging Online & Offline Data - Phil Leggiere interview with Datran Media senior vice president of display (access requires registration)
Scott Knoll | June 4, 2008 | read more
Increase revenue with inbox branding
Sean O'Neal | April 28, 2008 | read more
Mix it up with affiliate marketing
Jason Oates | April 7, 2008 | read more
Leveraging the inbox as a destination for content-rich ads
Dave Hendricks | March 25, 2008 | read more
The New Inbox Opportunity: Social Networks
Nicholas Einstein | March 18, 2008 | read more
Building & Leveraging A New Email List From The Ground Up
Susan Weiner | March 13, 2008 | read more
Despite Performance Facts, Email Still Undervalued
Nicholas Einstein | February 28, 2008 | read more
Leveraging email strategies to drive in-store sales
Nicholas Einstein | February 28, 2008 | read more
Using e-mail to drive ROI from seasonal campaigns
Michael Goldberg | February 12, 2008 | read more
What lies ahead for inbox marketing in 2008?
Susan Weiner | January 15, 2008 | read more
How to monetize email marketing programs
Lana McGilvray | January 8, 2008 | read more
Leveraging the power of transactional messages
Michael Goldberg | December 28, 2007 | read more
Become a champion in the eyes of your client
Susan Weiner | November 7, 2007 | read more
Rediscover a brand's largest lead generator
Michael Goldberg | August 20, 2007 | read more
What’s the value chain in recent acquisitions?
Matt Keiser | August 15, 2007 | read more
The time is right for email exchanges
Matt Keiser | July 30, 2007 | read more
Unsubscribe? It's a Matter of Trust
Josh Baer | April 1, 2007 | read more
Customize Email for Pull Marketing
Jason Oates | January 11, 2007 | read more
Why E-mail Has Become A Mainstream Element Of The Media Mix
Sean O'Neal | September 22, 2006 | read more
Know Thy Partners
Quinn Jali | June 21, 2006 | read more
Email Helping to Strengthen the Mother-Son Relationship
Michael Goldberg | May 8, 2006 | read more
How Two FTC Actions Affect E-Mail Marketing
Quinn Jali | May 4, 2006 | read more
